Founded in 1961, Yves Saint Laurent is one of the greatest fashion names of the late 20th century. Throughout the years, the groundbreaking designs of the Couture house created innovative pieces of clothing.
Yves Saint Laurent was the first Couture house to launch, in 1966, the modern concept of luxury women's prêt-à-porter, in a collection called « Rive Gauche ». It was followed in 1969 by a « Rive Gauche » men's ready-to-wear line. The Yves Saint Laurent Rive Gauche boutiques were soon opened throughout the world, allowing fashion-conscious working individuals to wear the Yves Saint Laurent designs. This represented the first step in making luxury labels accessible to a wider public.
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